A contemporary version of traditional tailor-made clothing, Crossword embodies the modern ideal of masculine elegance. But more than elegance, this is a 'House of culture' and taste, specialising in the art of clothing. Fine fabrics, high-quality finishes and superb workmanship in the tradition of London tailors. Crossword also enjoys going against the grain to create a unique style. José Bardiau doesn't hesitate to recommend unexpected matches: a pair of red trousers with a blazer, or a coloured waistcoat under a formal suit. A perilous yet exciting exercise that combines the elegance of the present and the best of tradition. More than a style, it's a lifestyle... yet it doesn't have anything to do with what is commonly known as fashion.